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Instant Persuasion
32-Point Star: Now in its 4th Printing!

Book of the Month Club Selection
Literary Guild Selection
Finalist Books for a Better Life Award

Instant Persuasion:
How to Change Your Words
to Change Your Life

Hardcover, 2005; Paperback, 2006
(Penguin/Tarcher)



From the Publisher:

Thirty-five fast, simple rules that will improve the way you communicate and change your life!

Translated into multiple foreign languages, Instant Persuasion is a unique communication book that offers a creative way to reduce stress, resolve conflict, and enrich our relationships with family members, friends, and coworkers. Laurie Puhn cleverly translates complex mediation skills into simple, practical communication rules that readers can easily apply during everyday situations to instantly persuade others to listen to, cooperate with, respect, and like them. The rules are revealed through real-life anecdotes that show readers how to say the right words at the right time to convince others to give them what they want.

Some Instant Persuasion rules include how to:

- Find factual solutions.
- Complain with impact.
- Disagree without being disagreeable.
- Beware of uncomplimentary compliments.
- Avoid superficial offers.

Puhn presents readers with a script that will allow them to smoothly implement these rules in everyday life and change the way they communicate forever. You don't need to be smarter, luckier, or work harder to live a happier, more successful life. You just need to be persuasive.

Instant Persuasion is an amazing tool that has the power to transform friendships, marriages, dating lives and careers.

_______________________________________________

From the Critics:

"Laurie Puhn brings to bear her remarkable talents as a lawyer, negotiator and all-around-very smart person on the everyday problems of persuasion. Her brilliant balance of anecdotes and analysis makes this easy-to-read book a must for anyone who wants to change minds—in other words, all of us."
-Alan Dershowitz, Professor of Law, Harvard and author of Rights From Wrongs

"This volume is essential.... This helpful book encapsulates...simple yet timeless ideas into 35 pairs of "Do" and "Don't" rules, useful in work and in life...."
--Publishers Weekly

"Sensible scripts for tricky situations... The author's tips have the power to improve relationships."
--Library Journal

"Puhn has distilled her wisdom into 35 rules...to turn words into instant, verbal persuasion."
--Chicago Tribune

“This life-changing book is a gift we can all enjoy. Laurie Puhn challenges, teaches, encourages and opens our hearts to the most basic message of communication. She shows us the power of our own words. If you want to communicate better within your friendships, marriages and careers, this book is a must read.”
––Monsignor Thomas J. Hartman and Rabbi Marc A. Gellman,
Co-hosts of the television show "The God Squad"

“Instant Persuasion puts values into action. Laurie’s message is right on target for success in business and life in general: If we talk to people with respect and show them appreciation, they will be persuaded to treat us the same way. This timely and important book is an excellent reference with rules that teach us how to put our best words forward to achieve the results we want.”
––Greg Carr, Former Chair of Prodigy Internet
Co-Founder of the Carr Center for Human Rights Policy at Harvard University

“Whether you're a diplomat or an executive or on a job interview, the skills covered in Ms. Puhn's book are essential for anyone who wants to be successful in life. And there are probably tens of millions of couples that would really benefit from her insights.”
- localDC.com: Resources for the Washington, DC area

“Laurie Puhn knows how often we can scotch a deal by saying the wrong thing -- or by not saying the right thing. From her experience as a mediator, she turns common communications gaffs into simple rules so you create solid, mutual respect with every exchange. Her advice may be the X-factor for the success of your business or your career.”
-Betty Spence, Ph.D.
President
National Association for Female Executives (NAFE)

"Instant Persuasion is a treasure trove of tips on how to select the right words at the right time - something that is not so easy to do."
-The Boulevard Newspaper

“This book is one of the ‘rare finds’ that you would like to order about 100 copies of and distribute among your friends, relatives, coworkers, and management – to people you like and respect, as well as those you really wish would ‘edit their thoughts’ before speaking.”
-Tigers Eye Productions Society, Rave! Entertainment

From the Readers:

"Thank you so much for Instant Persuasion! I purchased it in an airport and began reading it while waiting. It proved useful in the very next conversation I had with an acquaintance who was on the same flight. I finished it before the plane touched down. Thank you very much!
-Eric S.

“Wow, what a wake up call for me. This is a great book with real life examples on what does and does not work. One of my favorites is Rule #3, Complain with Impact. I was always surprised to hear when people thought I was a complainer and I didn't know why, now I do. And Rule #20 helped me realize that my being defensive was killing off my relationships.”
-Sally S.

“This book was brilliant. I couldn't put it down after the first few chapters. It makes you realize how many small things we could say differently to impress people and connect with them. This book is like 'The Tipping Point' for social situations and personal relationships i.e., really interesting insights into how humans interact and respond to one another.”
-CFO of a public company

I am a partner at the largest Long Island accounting firm. Your book has some wonderful stories that reinforce the principles that underlie successful communication. I found this book helped me focus on my own communication skills and what I must change to gain trust. I am the mentor to a number of professionals and every two or three months I find a book that strikes a cord. I purchase the book for my mentorees and will discuss it with them at a group meeting.”
- Philip S.

“I opened it to the chapter called "Rule 10: Beware of Uncomplimentary Compliments." These are compliments that most of us say without thinking. For example, "Your face looks thin with that new hairdo" isn't a compliment. It's an insult. It's saying, "You have a fat face." There are 35 eye-opening rules in this engaging, highly readable, enjoyable, and educational book. This awesome book has made me more aware of how I (and others) communicate.”
-Joe V.

“I love your book! It’s such a fantastic way to look at communication. I sat up all evening reading passages of it to my boyfriend!”
-Lina P.

“This book was fantastic. My wife forced me to read it at first, but after the first chapter I couldn't put it down. The examples are crystal clear and the ideas are simple but powerful. Seems like half the chapters were specifically written with me or my wife in mind, which is embarrassing but I'm sure others will feel that way.”
-Anonymous Husband

“In my legal practice I run into countless clients whose problems could have been easily and quickly resolved had they treated the other parties with respect and empathetic communication. The numerous examples in this book reveal the subtle ways that most people fall into at least a few communication traps. This is a book about respectful communication. It has very valuable content that can be applied to resolve common kinds of disputes that don't really justify spending large sums on legal fees.”
-Bert K.

Wow, what a book! Through numerous short stories, I see many of my shortcomings in communication. But, for each "Communication Blunder", there is presented a "Communication Wonder" which shows how the blunder could have been avoided, and how the best outcome of the communication could have been obtained. Now this is a book that is worth its weight in gold--simple, to the point, and highly practical--a book I shall be reviewing once or twice a year.
-Michael F.


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"INSTANT PERSUASION:
How to Change Your Words to Change Your Life"
by Laurie Puhn, JD



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